

Through the integration of strategy, branding, and marketing, we support founders in creating businesses that embody inner-to-outer world success
(the kind that feels truly distinctly your own)
(What we offer)
Brand Advisory & Alignment
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A private session with Kirsty to step back from what you’ve built, name what still feels true, and decide what it becomes next. You leave with a clear direction and language that carries your value the way you would want it carried.
Explore moreFull Brand Ecosystem
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Strategy, identity, website and guidelines, considered together and designed as one living ecosystem, so that every place a client meets you says the same thing, in your voice. Built once, with care, so that it carries you for years.
I’m ready to create my brandBusiness Wellness Retreats
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Five nights in Bali with a small group of founders. Time to think clearly about the business you are building, in a place that gives you the room to come back to yourself while you do it.
Explore the retreat(What we do)
Creative Direction
Brand Identity
Brand Strategy
Intuitive Mentoring
Brand Alignment
Brand Design
Business Ecosystems
Marketing Principles
Coaching
Retreats
start
One framework. Choose how you move through it, then build on it.
(featured work)
Brands we've brought to life.
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Meet kirsty
The founder behind the studio.
Kirsty Gaitens is a Brand Specialist and Certified Coach supporting founders to build businesses with intention and depth.
With over 15 years of global experience, working for large corporate agencies to small boutique studios, across brand strategy, communications, and business growth, she brings a refined balance of strategic insight and real human compassion to her work.
As a certified NLP Practitioner, Emotional Intelligence Coach, and with ongoing study in behavioural psychology, her approach considers both the internal and external dimensions of business, how a brand is built, and how it's experienced.
Kirsty works with founders to translate their vision, values, and intelligence into a brand that is clearly expressed, deeply felt, and ultimately chosen.

Murni means “pure”, a philosophy that sits at the heart of how we create.

Founder Retreat
Create your next chapter.
The retreat for the heart-led, visionary founder in Business.

