Premium Branding for Wellness and Retreat Founders
Building a meaningful business deserves a meaningful brand.
We build brands that hold the depth of who you are, connect with who you serve, and honour the originality of what you’re here to do.
Murni Studio is built on the belief that an excellent brand is a living ecosystem, one that evolves as you do.
Our signature framework, The Murni Method™, explores a whole-human approach to business, integrating strategy, creativity, and embodiment, working at the intersection of who you are now and where you want to go.
We collaborate with a curated global network of specialists, bringing a refined, multi-dimensional perspective to every brand we create.
A premium brand only exists through the human lens of creativity and connection.
Brand Alignment Session
1:1 Strategy Session a focused, deep-dive into your business, where we map your current reality, your long-term vision, and the gap between the two.
Using NLP-informed coaching and strategic facilitation, we uncover the patterns, beliefs, and structural blocks that may be limiting your deepest desires. From there, we identify your core strengths, the elements of your business that are already working and can be amplified immediately, alongside clear, high-leverage opportunities you can implement straight away and continue to build into a longer-term roadmap.
You leave with clarity, direction, and a grounded set of next steps aligned with where your business vision is heading.
We keep our client list intentionally small so each partnership is deeply supported. If you feel called to work together, we’d love you to connect.
90-minute Alignment Session
Pre-session questionnaire
Key recommendations
Complimentary 30-minute follow-up 14 days post meeting
$1650AUD
Brand Architecture
Building Distinctive Brands.
Grounded in brand strategy, creative direction, and immersive design, we craft the complete body of work that brings an original brand into form. This becomes the foundation upon which everything else is built, and is designed to be carried forward and expanded with or without your your own AI-supported brand system.
This includes:
Brand Strategy
Website Design & Build
Creative Direction
Core Design Assets
Brand Moodboards & Visual Mock-ups
AI Brand Manual (built for Claude, enabling in-house brand continuity and expansion)
Brand Guidelines
IP legal support*
Logo Design
* to protect your Intellectual Property, this also includes a trademark and logo availability check through our legal partner.
Starting from $8,800
Brand Advisory
Brand Advisory is an ongoing strategic partnership with Murni Studio’s founder, Kirsty Gaitens, designed for clients who are ready to deepen and lead their brand with greater inner and outer clarity.
This work integrates brand strategy with Neuro-Linguistic Programming (NLP), a modality that explores the relationship between language, behaviour, and internal patterns, bringing both strategic clarity and deeper awareness to how you think, decide, and build your business.
This is a space for high-level thinking, sense-making, and directional clarity as your business matures. It holds both the internal and external dimensions of business, how your brand is built, and how it is experienced.
A discovery call is required to determine whether this is the right investment for you, and to ensure that what you are seeking sits within Kirsty’s scope of expertise, so you receive the highest level of support, tailored to your needs. Alignment in values, pace, and intention is essential to the work.
Due to the depth and nature of this work, Brand Advisory is intentionally limited to a small number of clients each year to maintain integrity, presence, and strategic focus within every partnership.
$2500 AUD / month
"We see your business as an art form, a vehicle for expression and creative expansion. A space where your vision is not only imagined, but brought to life."
A note from our Founder
Meet Kirsty.
Kirsty Gaitens is a Brand Specialist for Wellness & Purpose-Led Businesses, supporting founders to build businesses with clarity, intention, and depth.
With over 15 years of global experience across brand strategy, communications, and business growth, she brings a refined balance of strategic insight and real human compassion to her work.
As a certified NLP Practitioner, Emotional Intelligence Coach, and with ongoing study in consumer psychology, her approach considers both the internal and external dimensions of business, how a brand is built, and how it is experienced.
Kirsty works with founders to translate their vision, values, and intelligence into brands that are clearly expressed, deeply felt, and ultimately chosen.
Curtin University
Institute of Applied Psychology
Institute of Applied Psychology
Certified by IICT and The Embody Lab
Giving back
We currently support Bali Street Mums, who provide essential care and supplies to families experiencing hardship in Bali.
The name Murni comes from the Balinese word for “pure”, a philosophy that sits at the heart of everything we do.
We believe every business holds an original essence: a reason it exists, a story worth sharing, and a deeper intention waiting to be expressed. Our role is to uncover that purity and transform it into a brand that feels aligned, meaningful, and distinctly yours.
Founder Wellness Retreats
Reconnect with your intelligence, so your business can evolve in a way that is not only profitable, but deeply aligned with who you are at your core.
Kind Words
Frequently asked questions
Murni Studio is a strategy-led boutique branding studio specialising in brand strategy, brand identity, and creative direction for the wellness and retreat industry. Based in Perth, Western Australia, and working remotely worldwide, the studio pairs 1:1 founder-led strategy with a partnered network of specialist creatives to build brands that are distinctive, aligned, and designed for long-term growth. "Murni" is the Balinese word for pure.
Murni Studio works with businesses across the wellness and retreat industry: retreat centres and retreat hosts, wellness studios and multi-location studio groups, practitioners, wellness hospitality brands, and established wellness companies with in-house marketing teams. Where the founder is central to the brand, the work extends to personal branding. Clients are typically based in Australia, the United Kingdom, Europe, Indonesia, Canada, and the United States, and are preparing to reposition, raise their pricing, expand into new markets, or scale.
Murni Studio brings together fifteen years of marketing experience, spanning global corporate environments within the WPP Media group, through to boutique agency work with small businesses. The studio is grounded in this breadth of experience, alongside a deep devotion to real human connection, which informs our signature approach, The Murni Method™. Each branding project is reviewed in collaboration with an Intellectual Property lawyer* to ensure that the brands we create are protected in the market. This level of diligence safeguards the integrity of what you are building, particularly in an era where ideas can be easily and artificially reproduced. If you are creating something distinct, something designed to hold long-term value, Murni Studio is the partner to help you build and protect it.
The Murni Method™ is Murni Studio's proprietary four-stage branding process: Dissolve, Form, Embody, Amplify. It was created to break a brand down to its core before anything is built, so that strategy, not trend, shapes every decision that follows.
Dissolve strips back anything borrowed or untrue: inherited positioning, copied aesthetics, language that belongs to the category rather than to you. Form builds the strategic foundations — brand strategy, positioning, audience, and the philosophy the brand stands on. Embody translates that strategy into a living identity: visual identity, brand voice, messaging, and how the brand behaves in the world. Amplify puts the brand to work across the customer touchpoints that matter — website, content, campaigns, and every point of brand experience.
The method underpins every Murni Studio engagement, whether a full rebrand, a new brand build, or ongoing Brand Advisory, and is designed so the strategy holds long after the project ends.
Both. Murni Studio's client base spans independent founders through to established wellness brands and multi-site operators. For larger organisations, every Brand Architecture project includes an AI-ready brand manual built for team use, enabling in-house marketing teams to maintain brand continuity and extend the brand across campaigns, locations, and channels without ongoing agency dependence. Ongoing strategic support is available through Brand Advisory.
Brand Architecture is Murni Studio's flagship branding project, led 1:1 by founder Kirsty Gaitens and delivered with the studio's partnered specialists. It includes brand strategy, creative and art direction, logo design and a typography suite, core design assets, comprehensive brand guidelines, an AI-ready brand manual for in-house team use, and website design and build in Webflow. Every project is reviewed in collaboration with an Intellectual Property lawyer, including a trademark and logo availability check. Projects start from AUD $8,800 and typically run eight to fourteen weeks.
Launching Soon: The Murni Brand System™ is Murni Studio’s downloadable tool for founders who want strategic clarity on demand.
Designed as a self-guided starting point, it brings together the same frameworks used inside the studio, giving you a structured way to organise your brand’s raw material with depth and precision. Rather than jumping straight to visuals or messaging, this work anchors you in what your brand is built on, how it thinks, and what makes it distinctly yours. This is for founders who want to approach their brand with the same level of rigour and intention as a full-scale project, whether you are refining your direction or preparing for deeper work together.
The Murni Brand System is set to launch in September 2026. If you’d like to be invited when it becomes available, you can join the waitlist.
A Brand Alignment Session is a focused strategic session with Murni Studio founder Kirsty Gaitens, designed to uncover where your brand is no longer supporting the founder and business you are becoming.
Together, we identify the source of the misalignment, whether it sits within your strategy, positioning, identity, voice, messaging, offers or wider brand experience, and create a clear path forward.
It is ideal for established founders who feel their brand has become unclear, fragmented or outgrown, and want the strategic clarity to lead their next chapter with confidence.
Brand Advisory is Murni Studio's ongoing partnership: senior brand and marketing support from founder Kirsty Gaitens at AUD $1500 per month. It integrates brand strategy with NLP-informed coaching and suits founders and leadership teams who want an experienced strategic advisor across every significant decision while keeping execution in-house. A discovery call is required to confirm fit, and Advisory is intentionally limited to a small number of clients each year.
You work directly with Murni Studio's founder, Kirsty Gaitens, at every stage, from strategy, to creative direction, and every significant decision. Your work is never passed to a junior team. Around that partnership, your brand ecosystem is delivered by Murni Studio's partnered specialists, experts in design, web development, content, and intellectual property law, each a master of their own discipline, working under Kirsty's strategic and creative direction. One senior mind holding the whole; the best specialist brainpower on every part.
A full Branding project with Murni Studio typically takes eight to fourteen weeks, depending on scope. Timelines are confirmed at the proposal stage, and the studio takes on a limited number of projects at a time so every engagement is fully supported.
We value aligned collaboration and are intentional about who we work with. We only take on businesses where we know our expertise can create meaningful value, strengthen what already exists and support the direction you are moving toward.
Begin with a complimentary discovery call so we can learn more about your business, explore what you need and make sure we are the right match.
Murni Studio specialises in brand strategy, brand identity and creative direction, the strategic foundation that shapes every expression of your brand.
Where additional support is needed for you to deliver ongoing marketing execution, we connect clients with a trusted network of specialists across content, SEO, and paid media, while continuing to lead the overarching strategy and creative direction to ensure every touchpoint remains cohesive and aligned.
ready to amplify your brand?
