Branding & AdvisoryStudio for the visionaryFounder
Building a meaningful business deserves a meaningful brand.
We build brands that hold the depth of who you are, connect with who you serve, and honour the originality of what you’re here to do.
Murni Studio is a global branding studio specialising in brand strategy and identity creation for businesses who value a creative and meaningful edge.
Through the integration of strategy, branding, and marketing, we support founders in creating businesses that embody inner-to-outer world success (the kind that feels truly distinctly your own).
(Our Service Offerings)
Brand Alignment Intensive
Your business has evolved. Does your brand still reflect its value?
Designed for established founders or new business owners wanting alignment from the start, this comprehensive brand audit and alignment strategy examines how your positioning, offers, messaging and visual identity work together to shape what people understand, value and choose you for.
We uncover where your brand is underselling your expertise, where its expression has drifted from your ambition and where your strongest opportunities lie. Together, we define what to retain, what to rethink and how to bring your brand into alignment with the business you want to build.
You leave with a clear strategic direction and a prioritised action plan: stronger foundations for communicating your value, attracting the right clients and making decisions that move your business forward.
When that direction is clear, it informs everything, from the offers you develop and the way you sell, to the opportunities you pursue and the work you become known for.
Brand Audit of every existing touchpoint
1:1 Brand and Marketing Strategy Session
Action Plan, that you can follow with or without AI support
Post session Reconnect and Review
$1650 AUD
Full Brand Ecosystem
Building Distinctive Brands.
When your business grows, your brand needs to grow with it. Many founders reach a point where their expertise, offers, and ambitions have evolved, but their brand still reflects an earlier version of the business. The result? A disconnect between the value you create and how the market perceives you.
You may find yourself attracting misaligned clients, struggling to communicate your difference, or feeling like your brand no longer represents the calibre of work you deliver.
This experience is designed to align this for you. We combine strategic positioning, creative direction, and immersive design to build a distinctive brand ecosystem, that clearly communicates your value, strengthens your market presence, and creates a distinct foundation to attract higher-value clients.
This is not simply a brand refresh. It is the strategic and creative foundation developed into a body of work that brings an original brand into form.
Brand Strategy & Intuitive Guidance
Website Design & Build
Creative Direction
Core Design Assets
Brand Moodboards & Visual Mock-ups
AI Brand Manual (enabling in-house ethical brand continuity and expansion)
Brand Guidelines
IP legal support*
Logo Design
* to protect your Intellectual Property, this also includes a trademark and logo availability check through our legal partner.
Custom Packages are designed upon application, starting from AUD $6600
Creative Mentorship
Strategic and intuitive ongoing partnership for founders, creatives, and freelancers navigating the evolution of their business.
When you build something meaningful, questions about your business can start to feel like questions about yourself. What do you want to be known for? What feels true to you now? Where are you ready to grow, and what do you want to approach differently?
Drawing on certified NLP frameworks and a compassionate approach, I offer space to explore the beliefs, expectations and patterns influencing how you create, make decisions and show up in your work.
You are welcome to bring uncertainty, unfinished ideas and questions you haven’t yet found the words for. There is no prescribed version of success to pursue, or pressure to move in any direction beyond what serves you now. Together, we make room to understand what matters to you and explore the possibilities from there.
Alongside this reflective work, I bring the lens of strategic brand and business advisory. We can consider how your insights translate into your positioning, offers, pricing, visibility or creative direction, connecting the dots to accelerate your growth.
You remain the person who decides what to pursue, what to change and at what pace.
I work with a small number of mentorship clients at a time, allowing for attentive support and a thoughtful understanding of you and your business.
(6-month commitment)
Murni comes from the Balinese word “pure”, a philosophy that sits at the heart of how we create.
Meet kirsty
a note from our founder.
Kirsty Gaitens is a Brand Specialist and Certified Coach supporting founders to build businesses with intention and depth.
With over 15 years of global experience, working for large corporate agencies to small boutique studios, across brand strategy, communications, and business growth, she brings a refined balance of strategic insight and real human compassion to her work.
As a certified NLP Practitioner, Emotional Intelligence Coach, and with ongoing study in behaviroual psychology, her approach considers both the internal and external dimensions of business, how a brand is built, and how it's experienced.
Kirsty works with founders to translate their vision, values, and intelligence into a brand that is clearly expressed, deeply felt, and ultimately chosen.
Curtin University
Institute of Applied Psychology
Institute of Applied Psychology
Coaching Certified by IICT
and The Embody Lab
Giving back
We support Bali Street Mums, who provide essential care and supplies to families experiencing hardship in Bali.
Founder Wellness Retreats
Reconnect with your own inner intelligence, so your business can evolve in a way that is not only profitable, but deeply aligned with who you are.
Kind Words
Frequently asked questions
Murni Studio is a strategy-led boutique branding studio specialising in brand strategy, brand identity, and creative direction for brands with heart. Based in Perth, Australia, working remotely worldwide, the studio pairs 1:1 founder-led strategy with a partnered network of specialist creatives to build brands that are distinctive, aligned, and designed for long-term growth.
Murni Studio specialises in the wellness and retreat space; however, we have worked across industries such as property development, interior design, commercial cleaning, and engineering. With Kirsty's global skill set and network relationships, clients are typically based in Australia, the United Kingdom, Europe, Canada, and the United States.
Murni Studio brings together brand strategy, creative direction and founder coaching to align the business you’re building with the person behind it.
We look at how your brand is positioned and perceived, alongside what you want to create, how you want to work and what success means to you. These conversations shape the decisions about your offers, messaging, identity and business direction.
Founded by Kirsty Gaitens, Murni draws on more than 15 years of branding and marketing experience, supported by certified coaching and NLP training. Our approach combines experienced strategic advice with thoughtful exploration: space to question your direction, recognise your strengths and make decisions you can stand behind.
That’s what makes our work personal. Your ambition, expertise and values become part of the strategy, so your brand reflects the value of your work and supports a business you want to lead.
The Full Brand Ecosystem starts from AUD $6,600. It includes brand strategy, creative and art direction, logo design and a typography suite, core design assets, comprehensive brand guidelines and an AI-ready brand manual for in-house team use. Websites and Social Media templates can be added on at an additional rate.
A Brand Alignment Session is an in-depth strategic review that helps established business owners align their brand with the business they want to build.
At Murni Studio, it combines a comprehensive brand audit with a tailored alignment strategy. We examine your positioning, messaging, offers and visual identity to understand what’s working, where your value is being lost or misunderstood, and what needs to evolve to support your goals.
You leave with a clear strategic direction, a prioritised action plan and a follow-up session to support your next steps, giving you the clarity to make confident decisions before investing in a rebrand, website or further marketing.
The investment is AUD $1,650.
Creative Mentorship is an ongoing 1:1 partnership with Kirsty, bringing together strategic brand advisory, intuitive exploration and compassionate coaching to support your growth as a founder.
Together, we explore the beliefs shaping your decisions alongside the practical questions of positioning, pricing and visibility. Drawing on NLP frameworks and business and brand strategy, we help you clarify what you want, strengthen trust in your judgement and translate that clarity into considered action.
This is a supportive space to think openly, work through uncertainty and explore new possibilities, with guidance that respects your autonomy and the business you want to build.
Creative Mentorship can follow a Brand Alignment Intensive or begin as a standalone partnership. The investment is AUD $1,350 per month, with a six-month minimum commitment.
You work directly with Murni Studio's founder, Kirsty Gaitens, at every stage, from strategy, to creative direction, and every significant decision. Your work is never passed to a junior team. Your brand design is delivered by Murni Studio's partnered specialists, experts in graphic design, web development, content creation, and intellectual property law, each a master of their own discipline, working under Kirsty's strategic and creative direction. One senior mind holding the whole process, with the best specialist brainpower on every part.
A full Branding Ecosystem with Murni Studio takes six to eight weeks, depending on the scope. Timelines are confirmed at the start of the project.
You can book in a clarity call or email us at hello@murnistudio.com
ready to create something magic?
