Murni Studio is a global branding studio specialising in brand strategy and identity creation

working with founders worldwide

Kirsty standing walking through Bali villa 1

Through the integration of strategy, branding, and marketing, we support founders in creating businesses that embody inner-to-outer world success

(the kind that feels truly distinctly your own)

(What we offer)

Brand Advisory & Alignment

Through the integration of strategy, brand principles and intuitive exploration, we support founders in bringing their business into alignment with who they are, what they value and the success they want to create.

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Full Brand Ecosystem

Brand Strategy, Brand Identity, Custom Website and a Manual + AI Brand Guide to implement everything consistently as one living ecosystem.

I’m ready to create my brand

Business Wellness Retreats

Our retreats bring together small groups of founders in beautiful places, with room to rest, reconnect with yourself and explore what comes next.

Explore the retreat

(What we do)

Creative Direction

Brand Identity

Brand Strategy

Intuitive Mentoring

Brand Alignment

Brand Design

Business Ecosystems

Marketing Principles

Coaching

Retreats

(featured work)

Brands we've brought to life.

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Bridal Fitting Room — Monogram and Website by Murni Studio

Create Kinesiology — Monogram and Website by Murni Studio

Our Story

The founder behind the studio.

Kirsty Gaitens is a Brand Specialist and Certified Coach supporting founders to build businesses with intention and depth.
‍
With over 15 years of global experience, working for large corporate agencies to small boutique studios, across brand strategy, communications, and business growth, she brings a refined balance of strategic insight and real human compassion to her work.

As a certified NLP Practitioner, Emotional Intelligence Coach, and with ongoing study in behavioural psychology, her approach considers both the internal and external dimensions of business, how a brand is built, and how it's experienced.

Kirsty works with founders to translate their vision, values, and intelligence into a brand that is clearly expressed, deeply felt, and ultimately chosen.

Read our story

‍Murni means “pure”, a philosophy that sits at the heart of how we create.

Founder Retreat

Create your next chapter.
The retreat for the heart-led, visionary founder in Business.

Kind Words

"Kirsty is the perfect business mentor and brand builder for anybody who has a project that they want to turn into a business. She is heart driven and shows it. She also has a wealth of knowledge and her client's best interest at heart. Tammy and I can't thank her enough for her wisdom, kind and ethical ways, and showing us the road from insight to impact. We needed someone who could lead us gently and smartly, we needed someone whom we could trust completely. Kirsty is, and has been, that person. Thank you from the bottom of our hearts Kirsty. Here's to our success and to your continued success!"

Vivian & Tammy

Founders of Mon Paradis Retreat Center

"Recently attended The Murni Studio - Business Embodiment 4 Day Retreat and absolutely loved diving deep into my sense of self and how I show up in business. It was the perfect blend of getting hoenst feedback on how to better my business structures and plan going forward, as well as having time to integrate, relax and return to myself in the process. I would highly recommend if you are ready to unlock your next level of success in business or need guidance on how to start your business journey in the most authentic way possible. Kirsty is a magician ( who has a lot of industry and business experience) and her services are worth every dollar."

Georgia Morgan

Wellness Coach and PT

"Kirsty is supportive, intuitive and an amazing business mentor. She really understands my process and how I need to do things, is patient and adaptive to my business needs. She has really helped me illuminate limiting beliefs and empowered me to grow my business step by step. So grateful to have her as my business mentor."

Dr Talia Steed

Founder of Bodi Alchemy

"I had the most beautiful experience during Murni Studio's Business Embodiment Retreat in Bali. The location was an amazing cozy sanctuary, and I loved all the workshops that Kirsty facilitated. I appreciate how Kirsty speaks from her own experiences in business—it feels really refreshing and sincere. After the retreat, I came home with a lot of inspiration and a newfound compassion for myself. Building your own business is not always easy, which is why I believe it's so important to surround yourself with like-minded people who are walking beside or walk the path ahead of you. ♥️ I'm looking forward to more offerings from Murni Studio. Highly recommend!"

Jessica Francis

Embodiment Photographer

"I've had a great experience with Kirsty with both web development for my business, Aspira Cleaning, and advice surrounding the launch of it (this advice created more leads earlier) as well as support around my personal brand during a 1:1 Brand Alignment session. Kirsty looked at my goals holistically from the beginning, even though I engaged with her for one particular requirement originally. I honestly learn so much with every interaction, such a wealth of knowledge. So grateful for you!"

Sheleila D'Paiva

Founder of Aspira Cleaning

"Attending the Business Embodiment Day retreat was an incredible experience! As a small business owner who is typically very practical and always on the move, this retreat was exactly what I needed. The day was beautifully organized with a perfect blend of business discussions, mindset coaching, sound healing, and breathing techniques, all culminating in an ice bath and infrared sauna session. I left with a refreshed mind and a renewed focus on what's truly important for my business, including embracing an abundance mindset and finding ways to enhance my time management.I'm already looking forward to the next retreat and have recommended it to several friends who I know will benefit from it as well. Thank you, Kirsty!"

Jess

Founder of HomeSpace Executive Solutions

"I had the absolute pleasure of recently attending the Business Embodiment Retreat hosted by Murni Studio. It was a transformative day filled with amazing insights and I'd highly recommend it for any entrepreneur seeking more alignment within their business. Kirsty is a gifted facilitator and she guided us through each part the day, allowing time for questions, reflections and networking."

Fallon Novak

Founder of Hue & Luxe

"With the Business Embodiment Mentoring by Murni Studio, I was able to realize and establish my vision and how to turn that into a business. Kirsty leads you on a path of independence and empowers you every step along the journey. Her knowledge and care has taken me on an exploration of myself and my future career. I am excited to continue the journey with Murni Studio and build a life of self-fulfillment and continuous growth. Thank you so much Kirsty!"

Luisa

Executive turn Business Owner

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Head Office: Nomadic

Head Studio: Boorloo, Whadjuk Country (Perth, Australia)
Connect: hello@murnistudio.com

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We acknowledge the Traditional Custodians of the lands on which we live, work, and create, and pay respect to Elders past and present. As a global studio, we extend this respect to Indigenous peoples, local communities, and ancestral histories everywhere we collaborate.

Photo Credits: @Iamjessicafrancis + stock imagery

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