Branding & AdvisoryStudio for the visionaryFounder
Building a meaningful business deserves a meaningful brand.
We build brands that hold the depth of who you are, connect with who you serve, and honour the originality of what you’re here to do.
Murni Studio is a global branding studio specialising in brand strategy and identity creation for businesses who value a creative edge.
Through the integration of strategy, branding, and marketing, we support founders in creating businesses that embody inner-to-outer world success (the kind that feels truly distinctly your own).
(Our Service Offerings)
Brand Alignment Intensive
Your business has evolved. Does your brand still reflect its value?
Designed for established founders or new business owners wanting alignment from the start, this comprehensive brand audit and alignment strategy examines how your positioning, offers, messaging and visual identity work together to shape what people understand, value and choose you for.
We uncover where your brand is underselling your expertise, where its expression has drifted from your ambition and where your strongest opportunities lie. Together, we define what to retain, what to rethink and how to bring your brand into alignment with the business you want to build.
You leave with a clear strategic direction and a prioritised action plan: stronger foundations for communicating your value, attracting the right clients and making decisions that move your business forward.
When that direction is clear, it informs everything, from the offers you develop and the way you sell, to the opportunities you pursue and the work you become known for.
Brand Audit of every existing touchpoint
1:1 Brand and Marketing Strategy Session
Action Plan, that you can follow with or without AI support
Post session Reconnect and Review
$1650 AUD
Full Brand Ecosystem
Building Distinctive Brands.
When your business grows, your brand needs to grow with it. Many founders reach a point where their expertise, offers, and ambitions have evolved, but their brand still reflects an earlier version of the business. The result? A disconnect between the value you create and how the market perceives you.
You may find yourself attracting misaligned clients, struggling to communicate your difference, or feeling like your brand no longer represents the calibre of work you deliver.
This experience is designed to align this for you. We combine strategic positioning, creative direction, and immersive design to build a distinctive brand ecosystem, that clearly communicates your value, strengthens your market presence, and creates a distinct foundation to attract higher-value clients.
This is not simply a brand refresh. It is the strategic and creative foundation developed into a body of work that brings an original brand into form.
Brand Strategy & Intuitive Guidance
Website Design & Build
Creative Direction
Core Design Assets
Brand Moodboards & Visual Mock-ups
AI Brand Manual (enabling in-house ethical brand continuity and expansion)
Brand Guidelines
IP legal support*
Logo Design
* to protect your Intellectual Property, this also includes a trademark and logo availability check through our legal partner.
Custom Packages are designed upon application, starting from AUD $6600
Creative Mentorship
Strategic and intuitive ongoing partnership for founders, creatives, and freelancers navigating the evolution of their business.
When you build something meaningful, questions about your business can start to feel like questions about yourself. What do you want to be known for? What feels true to you now? Where are you ready to grow, and what do you want to approach differently?
Drawing on certified NLP frameworks and a compassionate approach, I offer space to explore the beliefs, expectations and patterns influencing how you create, make decisions and show up in your work.
You are welcome to bring uncertainty, unfinished ideas and questions you haven’t yet found the words for. There is no prescribed version of success to pursue, or pressure to move in any direction beyond what serves you now. Together, we make room to understand what matters to you and explore the possibilities from there.
Alongside this reflective work, I bring the lens of strategic brand and business advisory. We can consider how your insights translate into your positioning, offers, pricing, visibility or creative direction, connecting the dots to accelerate your growth.
You remain the person who decides what to pursue, what to change and at what pace.
I work with a small number of mentorship clients at a time, allowing for attentive support and a thoughtful understanding of you and your business.
(6-month commitment)
Murni comes from the Balinese word “pure”, a philosophy that sits at the heart of how we create.
Meet kirsty
a note from our founder.
Kirsty Gaitens is a Brand Specialist and Certified Coach supporting founders to build businesses with intention and depth.
With over 15 years of global experience, working for large corporate agencies to small boutique studios, across brand strategy, communications, and business growth, she brings a refined balance of strategic insight and real human compassion to her work.
As a certified NLP Practitioner, Emotional Intelligence Coach, and with ongoing study in behaviroual psychology, her approach considers both the internal and external dimensions of business, how a brand is built, and how it's experienced.
Kirsty works with founders to translate their vision, values, and intelligence into a brand that is clearly expressed, deeply felt, and ultimately chosen.
Curtin University
Institute of Applied Psychology
Institute of Applied Psychology
Coaching Certified by IICT
and The Embody Lab
Giving back
We support Bali Street Mums, who provide essential care and supplies to families experiencing hardship in Bali.
Founder Wellness Retreats
Reconnect with your own inner intelligence, so your business can evolve in a way that is not only profitable, but deeply aligned with who you are.
Kind Words
Frequently asked questions
Murni Studio is a strategy-led boutique branding studio specialising in brand strategy, brand identity, and creative direction for brands with heart. Based in Perth, Australia, working remotely worldwide, the studio pairs 1:1 founder-led strategy with a partnered network of specialist creatives to build brands that are distinctive, aligned, and designed for long-term growth.
Murni Studio specialises in the wellness and retreat space; however, it has worked across industries such as property development, interior design, and commercial cleaning, and engineering. With Kirsty's global skill set and network relationships, clients are typically based in Australia, the United Kingdom, Europe, Canada, and the United States.
Murni Studio brings together fifteen years of marketing experience, spanning global corporate environments within the WPP Media group, through to boutique agency work with small businesses. The studio is grounded in this breadth of experience, alongside a deep devotion to real human connection, which informs our signature approach, The Murni Method™. Each branding project is reviewed in collaboration with an Intellectual Property lawyer* to ensure that the brands we create are protected in the market. This level of diligence safeguards the integrity of what you are building, particularly in an era where ideas can be easily and artificially reproduced. If you are creating something distinct, something designed to hold long-term value, Murni Studio is the partner to help you build and protect it.
Murni Studio's flagship branding project is the Brand Architecture package, led 1:1 by founder Kirsty Gaitens and delivered with the studio's partnered specialists. It includes brand strategy, creative and art direction, logo design and a typography suite, core design assets, comprehensive brand guidelines, an AI-ready brand manual for in-house team use, and website design and build in Webflow. Every project is reviewed in collaboration with an Intellectual Property lawyer, including a trademark and logo availability check. Projects start from AUD $8,800.
A Brand Alignment Session is a focused session with Murni Studio founder Kirsty Gaitens, designed to uncover where your brand is no longer supporting the founder and business you are becoming.
Together, we identify the source of the misalignment, whether it sits within your strategy, positioning, identity, voice, messaging, offers or wider brand experience, and create a clear path forward.
It is ideal for brands that have one clear challenge to solve. For a more comprehensive strategy, we recommend booking in for our Brand Strategy Intensive.
Brand Advisory is Murni Studio's ongoing partnership: senior brand and marketing support from founder Kirsty Gaitens at AUD $1500 per month over a minimum 6 month commitment. It integrates brand strategy with NLP-informed coaching and suits founders and leadership teams who want an experienced strategic advisor across every significant decision while keeping execution in-house. A discovery call is required to confirm fit, and Advisory is intentionally limited to a small number of clients each year.
You work directly with Murni Studio's founder, Kirsty Gaitens, at every stage, from strategy, to creative direction, and every significant decision. Your work is never passed to a junior team. Around that partnership, your brand ecosystem is delivered by Murni Studio's partnered specialists, experts in design, web development, content, and intellectual property law, each a master of their own discipline, working under Kirsty's strategic and creative direction. One senior mind holding the whole; the best specialist brainpower on every part.
A full Branding project with Murni Studio typically takes eight to fourteen weeks, depending on scope. Timelines are confirmed at the proposal stage, and the studio takes on a limited number of projects at a time so every engagement is fully supported.
You can book your Brand Strategy Intensive online, and apply for our Branding and Ongoing Advisory partnerships online as well. Anything you'd like to know before you can email us at hello@murnistudio.com
ready to create something magic?
