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Building a meaningful business deserves a meaningful brand.
We build brands that hold the depth of who you are, connect with who you serve, and honour the originality of what you’re here to do.
Our studio is shaped from the knowing that a brand is a living ecosystem that should evolve as you do.
Our signature framework The Murni Method™ carries a whole human approach, weaving strategy, creativity, and embodiment driven by your deepest sense of self, alongside our team of devoted experts. We value depth over aesthetics, and originality over trends.
Are you ready to create something beyond the ordinary?
A distinctive brand isn’t artificially engineered; it’s shaped through human creativity and connection first.
Brand Alignment Session
1:1 Strategy Session a focused, deep-dive into your business, where we map your current reality, your long-term vision, and the gap between the two.
Using NLP-informed coaching and strategic facilitation, we uncover the patterns, beliefs, and structural blocks that may be limiting your deepest desires. From there, we identify your core strengths, the elements of your business that are already working and can be amplified immediately, alongside clear, high-leverage opportunities you can implement straight away and continue to build into a longer-term roadmap.
You leave with clarity, direction, and a grounded set of next steps aligned with where your business vision is heading.
We keep our client list intentionally small so each partnership is deeply supported. If you feel called to work together, we’d love you to connect.
Brand Architecture
Building Distinctive Brands.
Grounded in brand strategy, creative direction, and immersive design, we craft the complete body of work that brings an original brand into form. This becomes the foundation upon which everything else is built, and is designed to be carried forward and expanded with or without your your own AI-supported brand system.
This includes:
Brand Strategy
Website Design & Build
Creative Direction
Core Design Assets
Brand Moodboards & Visual Mock-ups
AI Brand Manual (built for Claude, enabling in-house brand continuity and expansion)
Brand Guidelines
IP legal support*
Logo Design
* to protect your Intellectual Property, this also includes a trademark and logo availability check through our legal partner.
Starting from $8,800
Brand Advisory
Brand Advisory is an ongoing strategic partnership with Murni Studio’s founder, Kirsty Gaitens, designed for clients who are ready to deepen and lead their brand with greater inner and outer clarity.
This work integrates brand strategy with Neuro-Linguistic Programming (NLP), a modality that explores the relationship between language, behaviour, and internal patterns, bringing both strategic clarity and deeper awareness to how you think, decide, and build your business.
This is a space for high-level thinking, sense-making, and directional clarity as your business matures. It holds both the internal and external dimensions of business, how your brand is built, and how it is experienced.
A discovery call is required to determine whether this is the right investment for you, and to ensure that what you are seeking sits within Kirsty’s scope of expertise, so you receive the highest level of support, tailored to your needs. Alignment in values, pace, and intention is essential to the work.
Due to the depth and nature of this work, Brand Advisory is intentionally limited to a small number of clients each year to maintain integrity, presence, and strategic focus within every partnership.
“Business is not separate from who you are, it is shaped by it. When personal evolution and professional growth are integrated, alignment becomes the catalyst for real connection, purpose, and genuine aliveness.”
A note from our Founder
Meet Kirsty.
Kirsty Gaitens is the founder of Murni Studio , and Murni Retreats, supporting founders to build businesses with clarity, intention, and depth.
With over 15 years of global experience across brand strategy, communications, and business growth, she brings a refined balance of strategic insight and real human understanding to her work.
As a certified NLP Practitioner, Emotional Intelligence Coach, and with ongoing study in human psychology, her approach considers both the internal and external dimensions of business, how a brand is built, and how it is experienced.
Kirsty works with founders to translate their vision, values, and intelligence into brands that are clearly expressed, deeply felt, and ultimately chosen.
Giving back
We currently support Bali Street Mums, who provide essential care and supplies to families experiencing hardship in Bali, a place we adore.
Founder Wellness Retreats
Created for founders, creatives, and leaders navigating growth, transition, and expansion. Through a blend of business strategy, psychological depth, and embodied practices, Murni Retreats support you to reconnect with your inner intelligence, so your business can evolve in a way that is not only successful, but deeply aligned with who you are at your core.
Kind Words
Frequently asked questions
Murni Studio is a creative-led branding studio based in Perth, Western Australia, working with clients worldwide. Although, we support many industries, we have a considerable amount of love and knowledge for founder-led wellness brands and retreat spaces. Our studio combines original creativity, grounded strategy, and human psychology to build brands that are distinctively their founder's. We never follow trends; instead, we carve a deeply centred, aligned path for our founders.
Murni Studio works with many industries; however, strongly specialises in wellness and retreat businesses: retreat hosts, practitioners, studios, and wellness brands where the founder is central to the business. This leads into both business branding and personal branding. Clients are typically based in Australia, Europe, the UK, Indonesia, Canada, and the US.
Murni Studio brings together fifteen years of commercial marketing experience, spanning global corporate environments within the WPP Media through to boutique agency work with small businesses. The studio is grounded in this breadth of experience, alongside a deep devotion to real human connection, which informs our signature approach, The Murni Method, and is supported by formal training in human psychology, including NLP practitioner certifications.
Where much of the wellness space defaults to familiar visual and verbal territory, our work begins from a different place, the founder’s own inner thinking. This co-creation ensures the outcome is not only deeply aligned but inherently original.
Each branding project is reviewed in collaboration with an Intellectual Property lawyer to ensure that both the business name and key brand assets are viable for trademark protection. This level of diligence safeguards the integrity of what you are building, particularly in an era where ideas can be easily and artificially reproduced.
If you are creating something distinct, something designed to hold long-term value, Murni Studio is the partner to help you build and protect it.
The Murni Method is Murni Studio's four-stage branding process: Dissolve, Form, Embody, Amplify. Dissolve strips back anything borrowed or untrue. Form builds the strategic foundations. Embody translates this strategy into identity, voice, and behaviour. Amplify puts the brand to work across the touchpoints that matter. Every engagement follows this sequence.
Brand strategy determines whether a wellness business competes on price or on distinctiveness.
The global wellness market is now valued at over $1.8 trillion and continues to grow steadily, with consumers placing increasing importance on health, lifestyle, and personal wellbeing . As the category expands, it has also become more saturated and loosely defined, allowing a growing number of brands to occupy similar positioning and language with little substance.
In this environment, competition shifts. Brands that are indistinct are more easily compared, which increases price sensitivity. In contrast, brands that are clearly differentiated, through a defined philosophy, methodology, or point of view, are better positioned to command premium pricing and build long-term loyalty. Market data reinforces this: higher-spending wellness consumers consistently prioritise brands that align with their values, identity, and lifestyle over those competing purely on cost.
Strategy defines that differentiation occurs before any design or copy is produced. It establishes what a brand stands for, how it is perceived, and why it is chosen, long before it is seen.
Murni Studio's branding work ranges from AUD $6600 to $28,000, depending on scope. All brand architecture projects are scoped to tailor specifically to what our clients need, and are flexible with buildable addons, as well as payment plans.
The Brand Architecture Kit is Murni Studio’s downloadable tool for founders who want strategic clarity before entering a full engagement.
Designed as a self-guided starting point, it brings together the same frameworks used inside the studio, giving you a structured way to organise your brand’s raw material with depth and precision. Rather than jumping straight to visuals or messaging, this work anchors you in what your brand is built on, how it thinks, and what makes it distinctly yours.
This is for founders who want to approach their brand with the same level of rigour and intention as a full-scale project, whether you are refining your direction or preparing for deeper work together.
The Brand Architecture Kit is set to launch in late 2026. If you’d like to be invited when it becomes available, you can join the waitlist.
A Brand Alignment Session is a focused working session with our founder, designed to identify where your brand is misaligned, whether in strategy, your brand identity, voice or messaging, or across something else, we find it, define it and create a clear path forward.
It is the required first step before any Brand Architecture engagement, as well as a standalone offer. Should you choose to proceed with branding, the session fee is credited toward your project.
Brand Advisory is Murni Studio's ongoing retainer, giving founders senior brand and marketing counsel without a fractional CMO's cost, which typically runs $4,000–$10,000 monthly in Australia. It suits founders who want an experienced strategic sounding board while keeping execution in-house or with their existing team.
Murni Studio is based in Perth, Western Australia, on Whadjuk Noongar country. We are often nomadic and work remotely with founders not only across Australia, but in Europe, Bali, the United Kingdom, Canada and the United States. All engagements run online, with session times arranged across time zones.
A Brand Alignment Session is completed within one to two weeks, including the diagnostic and follow-up. Brand Architecture projects typically run eight to fourteen weeks, depending on the modules involved. Timelines are confirmed at the proposal stage, and the studio deliberately takes a limited number of projects at a time to ensure the depth and integrity of every partnership is served wholeheartedly.
Start with a Brand Alignment Session, it's the entry point to all of Murni Studio's project work. Book directly through the website, complete a short pre-session questionnaire, and the session diagnoses your brand's current state and recommends the right scope.
We are more than happy to jump on a discovery call to learn about us before we partner. You can find a time that suits you here.
Murni Studio is a branding studio, not a marketing agency. Our work is focused on brand strategy, identity, and ongoing Brand Advisory.
What distinguishes our approach is that fifteen years of marketing experience is infused into every layer of this work. Your brand is not only designed to be distinct, but it is also structured to function in real market conditions, with clarity on how it will be expressed, scaled, and sustained over time.
We no longer provide in-house marketing execution. Instead, founders leave with the systems, guidelines, and tools required for their marketing to be implemented effectively by their own team, whether that is an internal hire, a lean setup supported by a VA and AI tools, or external partners.
Where additional support is needed, we connect our clients to a vetted network of specialists across content creation, SEO, Google Ads, Meta Ads, creative campaign development, email marketing, and more. This ensures execution is delivered by experts in their field, while maintaining the integrity of the brand strategy.
Our role is to build the architecture and provide ongoing advisory, so your marketing works harder for you.
