Premium Branding for Wellness and Retreat Founders
Building a meaningful business deserves a meaningful brand.
We build brands that hold the depth of who you are, connect with who you serve, and honour the originality of what you’re here to do.
Murni Studio is built on the belief that an excellent brand is a living ecosystem, one that evolves as you do.
Our signature framework, The Murni Method™, explores a whole-human approach to business, integrating strategy, creativity, and embodiment, working at the intersection of who you are now and where you want to go.
We collaborate with a curated global network of specialists, bringing a refined, multi-dimensional perspective to every brand we create.
A premium brand only exists through the human lens of creativity and connection.
Brand Alignment Session
1:1 Strategy Session a focused, deep-dive into your business, where we map your current reality, your long-term vision, and the gap between the two.
Using NLP-informed coaching and strategic facilitation, we uncover the patterns, beliefs, and structural blocks that may be limiting your deepest desires. From there, we identify your core strengths, the elements of your business that are already working and can be amplified immediately, alongside clear, high-leverage opportunities you can implement straight away and continue to build into a longer-term roadmap.
You leave with clarity, direction, and a grounded set of next steps aligned with where your business vision is heading.
We keep our client list intentionally small so each partnership is deeply supported. If you feel called to work together, we’d love you to connect.
90-minute Alignment Session
Pre-session questionnaire
Key recommendations
Complimentary 30-minute follow-up 14 days post meeting
$1650AUD
Brand Architecture
Building Distinctive Brands.
Grounded in brand strategy, creative direction, and immersive design, we craft the complete body of work that brings an original brand into form. This becomes the foundation upon which everything else is built, and is designed to be carried forward and expanded with or without your your own AI-supported brand system.
This includes:
Brand Strategy
Website Design & Build
Creative Direction
Core Design Assets
Brand Moodboards & Visual Mock-ups
AI Brand Manual (built for Claude, enabling in-house brand continuity and expansion)
Brand Guidelines
IP legal support*
Logo Design
* to protect your Intellectual Property, this also includes a trademark and logo availability check through our legal partner.
Starting from $8,800
Brand Advisory
Brand Advisory is an ongoing strategic partnership with Murni Studio’s founder, Kirsty Gaitens, designed for clients who are ready to deepen and lead their brand with greater inner and outer clarity.
This work integrates brand strategy with Neuro-Linguistic Programming (NLP), a modality that explores the relationship between language, behaviour, and internal patterns, bringing both strategic clarity and deeper awareness to how you think, decide, and build your business.
This is a space for high-level thinking, sense-making, and directional clarity as your business matures. It holds both the internal and external dimensions of business, how your brand is built, and how it is experienced.
A discovery call is required to determine whether this is the right investment for you, and to ensure that what you are seeking sits within Kirsty’s scope of expertise, so you receive the highest level of support, tailored to your needs. Alignment in values, pace, and intention is essential to the work.
Due to the depth and nature of this work, Brand Advisory is intentionally limited to a small number of clients each year to maintain integrity, presence, and strategic focus within every partnership.
$2500 AUD / month
"We see your business as an art form, a vehicle for expression and creative expansion. A space where your vision is not only imagined, but brought to life."
A note from our Founder
Meet Kirsty.
Kirsty Gaitens is a Brand Specialist for Wellness & Purpose-Led Businesses, supporting founders to build businesses with clarity, intention, and depth.
With over 15 years of global experience across brand strategy, communications, and business growth, she brings a refined balance of strategic insight and real human compassion to her work.
As a certified NLP Practitioner, Emotional Intelligence Coach, and with ongoing study in consumer psychology, her approach considers both the internal and external dimensions of business, how a brand is built, and how it is experienced.
Kirsty works with founders to translate their vision, values, and intelligence into brands that are clearly expressed, deeply felt, and ultimately chosen.
Curtin University
Institute of Applied Psychology
Institute of Applied Psychology
Certified by IICT and The Embody Lab
Giving back
We currently support Bali Street Mums, who provide essential care and supplies to families experiencing hardship in Bali.
The name Murni comes from the Balinese word for “pure”, a philosophy that sits at the heart of everything we do.
We believe every business holds an original essence: a reason it exists, a story worth sharing, and a deeper intention waiting to be expressed. Our role is to uncover that purity and transform it into a brand that feels aligned, meaningful, and distinctly yours.
Founder Wellness Retreats
Reconnect with you intelligence, so your business can evolve in a way that is not only profitable, but deeply aligned with who you are at your core.
Kind Words
Frequently asked questions
Murni Studio is a boutique branding studio specialising in brand strategy, brand identity, and creative direction for founders worldwide.
We combine original creativity, strategic thinking, and human psychology to build brands that are distinctive, aligned, and designed for long-term growth. Each brand is shaped to reflect the depth and individuality of its founder, not trends.
Murni Studio works with many industries; however, strongly specialises in wellness and retreat businesses: retreat hosts, practitioners, studios, and wellness brands where the founder is central to the business. This leads into both business branding and personal branding. Clients are typically based in Australia, Europe, the UK, Indonesia, Canada, and the US.
Murni Studio brings together fifteen years of marketing experience, spanning global corporate environments within the WPP Media group, through to boutique agency work with small businesses. The studio is grounded in this breadth of experience, alongside a deep devotion to real human connection, which informs our signature approach, The Murni Method™.
Each branding project is reviewed in collaboration with an Intellectual Property lawyer* to ensure that the brands we create are protected in the market. This level of diligence safeguards the integrity of what you are building, particularly in an era where ideas can be easily and artificially reproduced.
If you are creating something distinct, something designed to hold long-term value, Murni Studio is the partner to help you build and protect it.
The Murni Method™ is Murni Studio's four-stage branding process: Dissolve, Form, Embody, Amplify. Dissolve strips back anything borrowed or untrue. Form builds the strategic foundations. Embody translates this strategy into identity, voice, and behaviour. Amplify puts the brand to work across the touchpoints that matter.
Brand strategy determines whether a wellness business competes on price or on distinctiveness.
The global wellness market is now valued at over $1.8 trillion and continues to grow steadily, with consumers placing increasing importance on health, lifestyle, and personal wellbeing . As the category expands, it has also become more saturated and loosely defined, allowing a growing number of brands to occupy similar positioning and language with little substance.
In this environment, competition shifts. Brands that are indistinct are more easily compared, which increases price sensitivity. In contrast, brands that are clearly differentiated, through a defined philosophy, methodology, or point of view, are better positioned to command premium pricing and build long-term loyalty. Market data reinforces this: higher-spending wellness consumers consistently prioritise brands that align with their values, identity, and lifestyle over those competing purely on cost.
Strategy defines that differentiation occurs before any design or copy is produced. It establishes what a brand stands for, how it is perceived, and why it is chosen, long before it is seen.
Murni Studio's branding work ranges from AUD $8800 depending on scope. All brand architecture projects are scoped to tailor specifically to what our clients' need, and are flexible with buildable add ons, as well as payment plans.
Launching Soon: The Murni Brand System™ is Murni Studio’s downloadable tool for founders who want strategic clarity before entering a full engagement.
Designed as a self-guided starting point, it brings together the same frameworks used inside the studio, giving you a structured way to organise your brand’s raw material with depth and precision. Rather than jumping straight to visuals or messaging, this work anchors you in what your brand is built on, how it thinks, and what makes it distinctly yours.
This is for founders who want to approach their brand with the same level of rigour and intention as a full-scale project, whether you are refining your direction or preparing for deeper work together.
The Murni Brand System is set to launch in September 2026. If you’d like to be invited when it becomes available, you can join the waitlist.
A Brand Alignment Session is a focused working session with our founder, designed to identify where your brand is misaligned, whether in strategy, your brand identity, voice or messaging, or across something else, we find it, define it and create a clear path forward.
Brand Advisory is Murni Studio's ongoing retainer, giving founders senior brand and marketing counsel without a fractional CMO's cost, which typically runs $4,000–$10,000 monthly. It suits founders who want an experienced strategic advisor while keeping execution in-house or with their graphic designers.
Murni Studio is based in Perth, Western Australia, on Whadjuk Noongar country. We are often nomadic and work remotely with founders not only across Australia, but in Europe, Bali, the United Kingdom, Canada and the United States. All engagements run online, with session times arranged across time zones. I also love to meet my clients in person while travelling often.
A fullBrand Architecture projects typically runs eight to fourteen weeks, depending on the scope involved. Timelines are confirmed at the proposal stage, and the studio deliberately takes a limited number of projects at a time to ensure the depth and integrity of every partnership is served wholeheartedly.
You can start with a free discovery call to make sure were a match! We often recommened a Brand Alignment Session, as it's the entry point to all of Murni Studio's project work.
We do, but only for a select number of retreats per year. Our work is focused on brand strategy, brand design, and identity, creating the strategic foundation, creative direction, and brand ecosystem that guides every communication touchpoint.
Where additional support is needed, we connect our clients with a vetted network of specialists across content creation, SEO, Google Ads, Meta Ads, creative campaign development, email marketing, and more, and manage this process for you.
We lead the planning, strategy, and direction to ensure every execution aligns with the brand vision, while our specialist partners bring their expertise to deliver the work at the highest level, or you have your own in-house team to support your success.
ready to amplify your brand?
