fbpx

Brand and Business, What’s the Difference?

Inspiration for business

Brand and Business, what’s
the difference?

In simplified terms, your brand is how your audience perceives you. This is how you look, your personality, your behaviour, and how you connect with people. 

Your business is the organisation itself and its service or product that it offers at a monetary exchange. 

These two are directly intertwined in what makes your business uniquely your business, and when it comes to holistic marketing, these are both reviewed. Not just the brand nor just the service/product, but how they are connected and what overall customer experience is a result of this? 

When evaluating both parts we can not only identify potential cracks but reveal the untapped opportunities that lie within the brand and the business, giving you an in-depth insight into your business from a strategic perspective. This evaluation and exploration is recommended as the very first step for businesses that are in the start-up phase, and have not yet explored the ray of opportunities that their offering might have, or if your business is at a turning point and needs a shift or wake-up. 

Share this post

Similar Journal

Brand Evolution

Welcome to Murni

We’ve had a little brand realignment with the rename of our business from the Mrkt House to Murni. This move has been something that has

Read More »
Business Embodiment Mentoring
Core Values

An Open Letter on Authenticity 

It might come as no surprise that the word “authentic” has claimed its throne after being recognised by the Oxford University Press, as 2023’s Word

Read More »
Heart of Marketing
Owned Media

The Heart of Sustainable Marketing

Nurturing Brand Connection is the Heart of Sustainable Marketing. It’s more than just strategies, tactics, and chasing trends. At its core, it’s about building a

Read More »
Scroll to Top

email me at
kirsty@murnistudio.com