How to know what type of Marketing is Right for your Business


With so many options for marketing your business, it’s hard to know sometimes where to start, who to work with, and what to do for your business.

One of the reasons why we exist was I was so frustrated that small business owners would spend a fortune on advertising, social media, or large-scale websites that simply weren’t what their businesses needed at that time in thier business journey.

Digital marketing agencies, branding agencies, graphic designers, website designers, SEO agencies, public relations agencies, and marketing consultants, are all highly specialised in their fields, so how do you know which one is the best service to work with to get you the results you need?

Let’s break down what each of these marketing services are:

  1. Digital Marketing Agency:
    • Digital marketing agencies specialise in online strategies to promote your business. They cover a broad spectrum of services, such as social media marketing, content marketing, email marketing, and paid advertising.
    • Consider a digital marketing agency if your target audience is primarily online, or building its reputation online, and you seek a comprehensive approach that leverages various online channels.
  2. Branding Agency:
    • A branding agency focuses on creating and enhancing your brand identity. This includes developing a unique brand voice, logo, visual identity, and more, to make your business stand out.
    • If your business needs to establish a strong and consistent brand presence, a branding agency can help shape your brand story and perception in market.
  3. Graphic Designer:
    • Graphic designers are essential for creating visually appealing content. Whether it’s designing a logo, website graphics, or marketing materials, a skilled graphic designer can enhance the aesthetic appeal of your brand.
  4. Website Designer:
    • A well-designed website is a cornerstone of an online business. Website designers specialise in creating user-friendly and visually appealing websites that enhance the user experience.
    • If your business lacks an effective online presence, a website designer can help you create a professional and functional website that aligns with your brand.
  5. SEO Agency:
    • Search Engine Optimization (SEO) is crucial for improving your online visibility. SEO agencies optimise your website to rank higher in search engine results, driving organic traffic and increasing your online presence.
  6. Public Relations Agency:
    • Public relations agencies focus on managing your business’s reputation and building positive relationships with the public and media. They can help with media coverage, crisis management, and overall brand perception.
  7. Marketing Consultant:
    • A marketing consultant provides strategic advice and guidance tailored to your business. They analyse your current marketing efforts, identify areas for improvement, and help develop a customised marketing strategy.
    • Consider hiring a marketing consultant if you need a personalized approach and strategic insights to optimise your overall marketing efforts.

How we approach your business’s marketing is different for every business owner. the Mrkt House to the decision making for you. We review and assess your current business marketing, get to know your business and vision on a deeper level so we can understand where you actually desire and where you want to go and create a roadmap for you, hiring the right specialists at the right time in your business journey.

We provide a holistic approach to business, branding and marketing. So all your investment, time, and energy are utilised across a meaningful sequence that sustainably builds upon your efforts, creating a brand with purpose.



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