What Marketing is Best for your Small Business?

the market house marketing and planning

Marketing can be seen as a dirty word. Nobody wants it but everybody needs it. From sleazy sales to manipulative marketing tactics and “bro” marketing techniques, no wonder small business owners get stuck into the trap of DIY.

But your marketing doesn’t {and shouldn’t} have to be this way. I’m not sure how we got here, but one thing for sure: something has to change!!

When you market your business to create genuine connection with your audience, when your purpose is clear to them that you are there to serve, and you focus on making this the key driver of every marketing approach you take, you will naturally align your value with who values you – creating the beautiful default result of building authentic connection with your audience, that will never have to be lured into a desperate marketing playbook again.

So how do we lead from our values and with authentic alignment?

  1. Transparency and Honesty in all Communications: it’s a commitment to being open about what your business does and how it does it. This includes being upfront about pricing, processes, and the benefits of your products or services. By prioritising honesty in your messaging, you build trust with your audience. Trust is the foundation of any long-term customer relationship, and it starts with being clear and honest in every interaction.
  2. Leverage Storytelling to Share Your Purpose: People connect with stories more deeply than with facts alone. Use storytelling to share the why behind your business—the purpose that drives you and your team every day. This could involve the origins of your business, challenges you’ve overcome, or the impact you aim to have on your customers and the wider community. By sharing your journey and the purpose behind your work, you create a more personal connection with your audience, making your marketing feel more like a narrative they want to be part of rather than a sales pitch.
  3. Focus on Building Community: Instead of targeting everyone, concentrate on building a community around those who share your values and need your offerings. Use platforms and channels where your audience spends their time to engage with them in meaningful ways. This could include social media groups, forums, or hosting events (virtual or in-person) that bring like-minded individuals together. Engaging with your community not only creates loyalty but also naturally turns your customers into advocates for your brand.
  4. Deliver Value Beyond Your Product or Service: Your relationship with your customers shouldn’t end at the point of sale. Continue to provide value through educational content, support, and resources that help them achieve their goals. This could be through blogs, newsletters, workshops, or social media content that informs, entertains, or inspires your audience. By consistently delivering value, you reinforce the benefits of being connected with your brand, encouraging repeat business and referrals.
  5. Feedback for Continuous Improvement: Authentic alignment with your audience means listening to their needs, preferences, and feedback. Implement systems to gather and analyse feedback from your customers regularly. This could be through surveys, feedback forms, social media engagement, or direct conversations. Use this feedback to refine your marketing strategies, product offerings, and customer service approaches. Showing your audience that their input directly influences your business decisions reinforces their importance to your brand and solidifies a deeper sense of loyalty.

There is not only one way to market your business, slow and steady always wins the race.

Want to find out what alignment can do for you and your business? Connect with us today!

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